We partnered with a global food equipment manufacturer who was struggling to differentiate in their market. They were originally looking for our help with designing a new feature that would give them an edge against the competition. We undertook a customer-led sprint to establish how the machine should work as a whole, in order to develop a stronger point-of-difference that could be sustained long-term.
Working through collaborative design-sprints, we were able to uncover the core customer benefits and requirements of this product – allowing for a new and improved machine that addressed the consistent issues their customers had with reliability, maintenance, and overall noise.
With our direct-drive motor technology, this machine is now more reliable, quieter and smarter. By looking beyond new features, we were also able to improve the product’s safety features – all delivered with a simplified product design.
The approach and outcome enabled this brand to reposition as a leader in the market and get effective cut-through amongst the growing global competition.