Accelerating the future to improve people’s lives

It is our purpose, our ethos, and our commitment to providing value-driven innovation and smart technology solutions to our customers.


Diverse skills & global mindset

As a New Zealand born company with a global mindset, we are firmly focused on both our local and global customers. Our diverse skills, capabilities and experiences are applied to your challenges and opportunities to design, manufacture and supply market leading solutions for today and tomorrow. 

As part of the Haier Group since 2012, we leverage Haier’s global scale, supply chain and logistics networks, along with an incredible global innovation system. 
Meet the team

Experience & expertise

Fisher & Paykel Technologies - Founded in 1992
Fisher & Paykel Technologies
Fisher & Paykel Technologies
Fisher & Paykel Technologies - 7 million motors made per year
Fisher & Paykel Technologies
Fisher & Paykel Technologies
Fisher & Paykel Technologies
Fisher & Paykel Technologies
Fisher & Paykel Technologies
FPT employee count

How we're connected

Washing machine iconHaier logo

Founded in 1984

An international brand with a broad range of home appliances built for everyday chores and designed for everyday living.
Fisher & Paykel
GE Appliances
GE Appliances a Haier company
Haier Biomedical
Fisher & Paykel Technologies - Washing MachinesFisher & Paykel logo

Founded in 1934

Human-centered manufacturer of cooking, laundry and whiteware appliances. Designing technology that enriches and improves people’s lives.
Fisher & Paykel Technologies - ConnectedFisher & Paykel Technologies logo

Founded in 1992

An expert in motor and control development, with more than 30 years of experience in magnetic design, control development and system integration.
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Our capabilities

Each product we build has its own requirements and needs, yet comprises of some of the following:

  • Broad engineering expertise. Over 30 years’ experience in manufacturing drive systems and sub-systems at scale. Our highly experienced engineering team covers systems architecture, electronic circuit design, motor control systems, embedded software design, mechanical engineering, and hardware engineering.
  • Embedded motor controller software for precise feeling, experience in developing motors to operate on four quadrants and optimised for low noise and vibration.
  • Design for manufacturing know-how, focusing on achieving better products with lower cost and higher quality.
  • Digital capabilities. Specialising in digital and IoT immersive experiences, cloud platforms, big data and analytics, sensing and adapting technology.
  • Concepts and co-design. Your application can be fully customised to your exact specifications and requirements using consumer insights research, design methodology tools, user centric design, concept development, rapid prototyping.
  • Electronic hardware design, testing, approval, and leveraging of partners for manufacturing.
  • In-house IP attorney capabilities to protect new inventions.
  • Rapid prototyping and concept testing with labs in both New Zealand and China.
  • Manufacturing at scale. Manufacturing over 7 million motors per year, we can accommodate large scale requests. We are backed by Haier Group (one of the world’s leading home appliance brands) and power of purchase with partners.

Our Senior Leadership Team

The Senior Leadership Team is responsible for upholding Fisher & Paykel Technologies’ business framework, proactively focusing on our strategic pillars, and ensuring the business is aligned with its purpose;

Accelerating the future to improve people’s lives.
Mike Ullrich Rose Smith Fisher & Paykel Technologies

Mike UllricH

Chief Executive Officer

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Mike joined Fisher & Paykel Technologies in 2023, bringing with him more than 25 years of experience leading high-growth, hi-tech global companies. He is deeply passionate about placing customers at the core of the company's focus, developing effective strategies, harnessing technology, and designing innovative products that captivate and engage customers. Throughout his career, Mike has excelled in leading teams that have delivered cutting-edge solutions across a wide range of industries, including consumer, automotive, industrial, agtech, marine, mobile, energy, IoT, big data, and AI/ML.

Mike's favourite appliance is this Freestanding Refrigerator Freezer as it provides cool water, ice, has a large fridge freezer whilst maintaining a simple yet contemporary design.
Blair Hilditch Rose Smith Fisher & Paykel Technologies

blair hilditch

Chief Financial Officer

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Blair joined Fisher & Paykel as an accounting graduate in 1999 and was part of FPT since its humble beginnings as a motor division. He has held numerous finance positions at F&P spanning North America, Mexico, Thailand & China. His experience, whether it be factories, airports, commercial sales or technology business, means he can gain insights into what really drives growth & success in a business and contribute to making those happen.

Blair has at least 9 F&P appliances, with his favourite being his engineering trial Wine Column.
Maria Limbrick Rose Smith Fisher & Paykel Technologies

Maria Limbrick

Head of People & Capability

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Maria joined FPT in September 2022 and brings over 14 years of people experience across various industries. She has a passion for people development and strength in deeply understanding business practice and strategy to align to people strategy.  

Maria’s favourite appliance is her matt black double DishDrawer™– looks and performance!
Alex Sun Rose Smith Fisher & Paykel Technologies

Alex sun

General Manager China Operations

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Alex joined FPT in March 2020 with an extensive history as a senior executive with both China and the global experience. He has focused on fast growing multi-national organisations, including those with a strong customer focus and business acumen. Alex has a good understanding of the increasingly accelerating world we live in, and especially the challenges and opportunities this presents.

Top of Alex’s wish list is the F&P series 11 integrated double DishDrawer™, combining beauty and technology while changing the way the kitchen works.
Stephen Parnell Rose Smith Fisher & Paykel Technologies


General Manager Laundry

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Stephen joined F&P in 1998 as a graduate engineer, swiftly rising to leadership; over his 25 year career he has enhanced product quality, optimized operations,  spearheaded robust product development. As Group Chief Engineer, he led ground breaking work on the top loader washer project and remains a vital force at Fisher & Paykel Appliances. Now at FPT as General Manager Laundry, he leads the Laundry product line globally delivering our customers a competitive edge .

Stephen's favourite appliance is the F&P Top Load Washing Machine as the FPA team spent 20 years refining the product to be the best washing machine on the market.
James Valentine Rose Smith Fisher & Paykel Technologies

james valentine

Chief Digital Technology Officer

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James has been with FPT since May 2020. He brings over two decades of experience in building digital solutions across a range of industries. In his career he has been at the forefront of the adoption of transformative technologies such as mobile and cloud computing. At FPT, he is helping lead our business and our customers towards the next waves of technology innovation.  

James’s favourite appliance is his new F&P Wall Oven with temperature probe – a fantastic piece of kit for slow cooking.
Andre Holderbaum Rose Smith Fisher & Paykel Technologies

Rose Smith

General Manager Product Development

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Rose joined FPT in July 2023, bringing with her impressive experience across high tech product development and manufacturing, including consumer electronics and appliances, B2B industrial electronics, along with strategic thinking and strong proven execution in product development. Rose is fluent in English and Mandarin, and graduated with a Bachelor's degree in Satellite Electronics Engineering. Rose is motivated by tackling complex technical challenges, and leading teams of scale.  

Rose’s favourite appliance is her classic F&P bottom mount refrigerator, the perfect size and performance for her home.

Take the first step and talk to us today about joining our team that is helping to shape the future of motor technology.

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