Design Focus

We develop innovative drive solutions with a focus on meeting the market’s expectation.

Consumers are asking for better products in terms of comfort, quality and technology. We design our solutions to meet their expectations, creating more value for our customers with optimized drives.

What is unique about our way of working is that we are not bound by a traditional method, we look for new ways to achieve better results. We move past the specifications to discover the solution.

Close-up of one of our developments
One of our engineers discussing a drive with a colleague

Capabilities & Support

With 30 years of experience in magnetic design and controller development we are world experts in the development of drive solutions and product development.

We can develop a complete new drive solution for your product, or use one of our existing drives to meet your product requirements. In addition, we try to find new ways to improve your product and add innovative features. Our services always provide:

  • Product integration & system support
  • Optimized motor and control performance
  • A reliable, efficient and quiet drive solution
  • High quality manufacturing
  • Collaboration to seek innovation

Our technology and experience mean we can develop drive solutions for many different applications such as washing machines, fans & blowers, water pumps, ceiling fans.

Our team of experienced engineers and designers bring tenacity, creativity and insight to every design job.

Benefits of our drive solutions

Using our experience, technology and unique way of working we aim to improve your products in terms of:

  • Smart control
  • Efficiency
  • Noise
  • Space envelope
DD Motor in washing machine system solution

Customer outcomes

Driving innovation

Reading Time: 4 Minutes

Reinventing traditional manufacturing processes to produce a revolutionary washing machine: The Gentle Annie

Gentle Annie was the world’s first use of a brushless DC motor in a washing machine and this project sparked the innovation culture that has been the DNA of Fisher & Paykel Technologies ever since.

By taking a system-level view to this project, our team went beyond designing a better washing machine feature, to developing the revolutionary product, now commonly known as Gentle Annie: The world’s first washing machine to remove customer pain points around reliability, efficiency and noise.

Our team not only replaced the existing motor and gearbox technology with a world-first Brushless Direct Current Motors, they also created the first generation of “Smarter” computer-controlled motor technology.

Gentle Annie was the result of numerous rapid prototyping cycles, where our team built, tested and learned what was necessary to bring their vision and innovation to life. New and innovative manufacturing processes had to be developed along the way, as no other manufacturer had these capabilities at the time – but this paved the way for more flexible processes in the future.

Revisiting core customer needs to create a product that improves lives and has a sustained competitive advantage.

We partnered with a global food equipment manufacturer who was struggling to differentiate in their market. They were originally looking for our help with designing a new feature that would give them an edge against the competition. We undertook a customer-led sprint to establish how the machine should work as a whole, in order to develop a stronger point-of-difference that could be sustained long-term.

Working through collaborative design-sprints, we were able to uncover the core customer benefits and requirements of this product – allowing for a new and improved machine that addressed the consistent issues their customers had with reliability, maintenance, and overall noise.

With our direct-drive motor technology, this machine is now more reliable, quieter and smarter. By looking beyond new features, we were also able to improve the product’s safety features – all delivered with a simplified product design.

The approach and outcome enabled this brand to reposition as a leader in the market, and get effective cut-through amongst the growing global competition.

Re-emerging as a market leader by taking a new approach to product innovation – and delivering a better customer outcome.

This manufacturer was able to re-establish their position in the market – shifting away from just their historical brand credibility, to now having a reputation for innovative technology.

The industrial pumps market was traditionally lacking customer-focus and innovation. We partnered with one pump manufacturer who wanted to change that.

Their industrial pumps division hadn’t seen product innovation in 15 years. They were heavily reliant on customers knowing and trusting their brand – but as the competition grew, and product differentiation faded, a new approach was required.

Pumps are used in heavy-duty situations – across very diverse and challenging environments. They required a motor and controller that could operate reliably in these conditions. Consistent high-performance was an essential requirement.

Collaborative design sprints were held to look at the machine as a whole and better understand the problems that needed to be solved. Working with their specialists, we looked at how all the components within the system interacted with each other to then create software that out-performed their competitors.

Multiple scenarios were sketched and tested to ensure that we delivered the best possible product, based on customer requirements. The outcome was us designing a much smarter pump, with higher performance and adjustable settings for each application/user’s condition.

Case study

Smart Air Moving

Reading Time: 5 Minutes

Our HVAC solutions ensure custom fit with your product through innovative digital capabilities and design interchangeability.

Air-conditioning is about comfort, so we developed a unique drive solution that is extremely quiet and smart

James Hammond, Chief Engineer, Air Conditioning Systems

Premium HVAC Motor Controller

Smart features through software capability

Intelligence through software

At Fisher & Paykel Technologies we are constantly developing market leading features that can be integrated in our customers’ products. This provides our customers with competitive advantages and enables them to innovate their products.

Our HVAC solutions are equipped with a patented motor control solution using Sensorless Sinusoidal Control. This control commutation ensures the smoothest torque delivery and accurate speed control, reducing the motor noise level

The motor controller uses a smart microcontroller that opens new doors, think of smart features such as Blocked Filter Detection and Self-Cleaning Fan Mode. The programmability allows us to iteratively update the control software and tune the motor performance, we can deliver tailored and optimized drive solutions for every HVAC application.

With this motor platform we are continuously developing new functionality and smart features, adding real time value to our customers’ products.

Customizable design

We engineered a drive solution with customization in mind to deliver tailored performance for every application.

• We can optimize the winding configuration, winding material and rotor design to meet each specific application’s noise, efficiency and performance requirements.

• We offer a range of control options to meet our customer’s noise, price and efficiency needs. We can flexibly change motor controller without making any physical changes to the motor.

• To make our motors integrate in your applications we can adjust the mounting configuration, shaft geometry and water sealing.

This revolutionary interchangeability allows us to find the best fit for your needs. We are motivated to work with you and find the best drive solution for your product. Our manufacturing line is constructed to rapidly switch between different configurations to provide our customers with fast service and delivery.

The customizable stator of our HVAC Motors

The unique stator design allows flexibility

Permanent magnet HVAC Motor rotor

Rotor designed for low noise

Magnetization method

During our extensive market and consumer research we found that noise is one of the key buying factors when people buy HVAC products. Using our thirty years of experience in magnetic design we developed a motor that is quieter than its competitors.

We have pioneered a unique magnetization method in the HVAC motor market. We have invested many hours designing and testing the magnetization method to optimize for our internal rotor motors. The patented magnetization method ensures smoother flux transition and less torque ripple to reduce vibration – resulting in an extremely quiet motor.

James Hammond

Chief Engineer, Air Conditioning Systems, Fisher & Paykel Technologies, New Zealand

“We worked hard to develop the best drive solution for HVAC systems, I’m proud we succeeded”

James Hammond was born in Auckland in 1991 and studied Mechanical Engineering (Honours) at the University of Auckland. He has worked with HVAC Motors for more than 4 years at Fisher & Paykel Technologies. He often travels to China to work with our customers, suppliers, and manufacturing and development teams.

Discover new career opportunities here

Chief Engineer James Hammond