Gentle Annie was the world’s first use of a brushless DC motor in a washing machine and this project sparked the innovation culture that has been the DNA of Fisher & Paykel Technologies ever since.
By taking a system-level view to this project, our team went beyond designing a better washing machine feature, to developing the revolutionary product, now commonly known as Gentle Annie: The world’s first washing machine to remove customer pain points around reliability, efficiency and noise.
Our team not only replaced the existing motor and gearbox technology with a world-first Brushless Direct Current Motors, they also created the first generation of “Smarter” computer-controlled motor technology.
Gentle Annie was the result of numerous rapid prototyping cycles, where our team built, tested and learned what was necessary to bring their vision and innovation to life. New and innovative manufacturing processes had to be developed along the way, as no other manufacturer had these capabilities at the time – but this paved the way for more flexible processes in the future.back to homepage
We partnered with a global food equipment manufacturer who was struggling to differentiate in their market. They were originally looking for our help with designing a new feature that would give them an edge against the competition. We undertook a customer-led sprint to establish how the machine should work as a whole, in order to develop a stronger point-of-difference that could be sustained long-term.
Working through collaborative design-sprints, we were able to uncover the core customer benefits and requirements of this product – allowing for a new and improved machine that addressed the consistent issues their customers had with reliability, maintenance, and overall noise.
With our direct-drive motor technology, this machine is now more reliable, quieter and smarter. By looking beyond new features, we were also able to improve the product’s safety features – all delivered with a simplified product design.back to homepage
The approach and outcome enabled this brand to reposition as a leader in the market, and get effective cut-through amongst the growing global competition.
This manufacturer was able to re-establish their position in the market – shifting away from just their historical brand credibility, to now having a reputation for innovative technology.
The industrial pumps market was traditionally lacking customer-focus and innovation. We partnered with one pump manufacturer who wanted to change that.
Their industrial pumps division hadn’t seen product innovation in 15 years. They were heavily reliant on customers knowing and trusting their brand – but as the competition grew, and product differentiation faded, a new approach was required.
Pumps are used in heavy-duty situations – across very diverse and challenging environments. They required a motor and controller that could operate reliably in these conditions. Consistent high-performance was an essential requirement.
Collaborative design sprints were held to look at the machine as a whole and better understand the problems that needed to be solved. Working with their specialists, we looked at how all the components within the system interacted with each other to then create software that out-performed their competitors.
Multiple scenarios were sketched and tested to ensure that we delivered the best possible product, based on customer requirements. The outcome was us designing a much smarter pump, with higher performance and adjustable settings for each application/user’s condition.back to homepage
我们率先在空气流动电机市场上运用独一无二的电磁设计。我们通过长时间设计和测试磁化方法，以优化我们的内转子电机。专利磁化技术确保平滑的磁通转换，更少转矩波动，以减少电机的振动 – 从而制造出极其安静的电机。